Agencies line up for BT 2012 comms task

LONDON - BT has called a pitch for the communications planning and creative work for its 2012 Olympics sponsorship.

BT: invites agencies to bid for Olympics brief
BT: invites agencies to bid for Olympics brief

The telecoms giant has contacted agencies inviting them to pitch for the business through the AAR.

Media agencies have been offered the opportunity to pitch for the sponsorship activation brief in addition to comms planning, with the option of partnering with a sports sponsorship or PR company. Pitches are expected to take place in mid-April.

BT's ad agency of record is Abbott Mead Vickers BBDO and its media planning and buying account is held by the WPP-owned Maxus.

BT is a tier one sponsor of the London Olympics, along with the likes of BP, Lloyds TSB and British Airways.

Tier one sponsors donate around £40m and are expected to get publicity worth up to £80m from their connection with the Games and the use of the 2012 logo on ads with the Olympic rings.

BT shifted its £75m media out of Publicis' VivaKi and into Maxus in February following lengthy negotiations with WPP's Group M. The move came less than two years into a three-year contract that Publicis signed with BT in 2008.

BT's 'BT family' campaign, by AMV, promotes the BT Vision and Broadband products and stars the My Family actor Kris Marshall.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published