Agencies line up for BT 2012 comms task

Be the first to comment
BT: invites agencies to bid for Olympics brief
BT: invites agencies to bid for Olympics brief

LONDON - BT has called a pitch for the communications planning and creative work for its 2012 Olympics sponsorship.

The telecoms giant has contacted agencies inviting them to pitch for the business through the AAR.

Media agencies have been offered the opportunity to pitch for the sponsorship activation brief in addition to comms planning, with the option of partnering with a sports sponsorship or PR company. Pitches are expected to take place in mid-April.

BT's ad agency of record is Abbott Mead Vickers BBDO and its media planning and buying account is held by the WPP-owned Maxus.

BT is a tier one sponsor of the London Olympics, along with the likes of BP, Lloyds TSB and British Airways.

Tier one sponsors donate around £40m and are expected to get publicity worth up to £80m from their connection with the Games and the use of the 2012 logo on ads with the Olympic rings.

BT shifted its £75m media out of Publicis' VivaKi and into Maxus in February following lengthy negotiations with WPP's Group M. The move came less than two years into a three-year contract that Publicis signed with BT in 2008.

BT's 'BT family' campaign, by AMV, promotes the BT Vision and Broadband products and stars the My Family actor Kris Marshall.

SUBSCRIBE TO CAMPAIGN

Only £57 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites.

SUBSCRIBE

Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

  • Account Executive £22000 - £25000 per annum + great benefits! Twist Recruitment, London
  • Designer £28000 - £38000 per annum Major Players, London
  • ACCOUNT DIRECTOR £40000 - £50000 per annum + bonuses and benefits Live Recruitment, Birmingham
The end of false recognitions
Shares0
Share

1 The end of false recognitions

You'll be seeing less work from DDB at award shows in 2016. Here's why.

Just published