Agencies line up for Chambord social task

Chambord, the raspberry liqueur owned by Brown-Forman, is looking for a digital and social media agency.

Agencies: line up for Chambord social task
Agencies: line up for Chambord social task

Creativebrief is assisting Chambord with the process, which is in its early stages. At the time of writing, agencies were being invited to submit credentials. The brand does not have an incumbent digital and social media shop.

Chambord appointed Wieden & Kennedy London as its global lead creative agency earlier this year on the basis of its work for other Brown-Forman brands, including Southern Comfort and Finlandia.

W&K handled social media campaigns as part of that brief, but now Brown-For­man wants a dedicated agency in this area as it ramps up investment behind Chambord.

W&K’s first TV campaign for the brand was called "because no reason".

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More