Agencies line up for Chanel No 5 digital

LONDON - Chanel, the French fashion house, is approaching digital network agencies with a global brief for its perfume Chanel No 5.

Chanel...looking for agency for No.5 brand
Chanel...looking for agency for No.5 brand

Chanel will continue to handle all its creative work in-house at the company's headquarters in Paris.

However, it is seeking a digital agency to help it roll the work out online across multiple markets.

The perfume brand is due to launch a high-profile global ad campaign next year, starring the new face of Chanel, the Amélie and Priceless actress Audrey Tautou.

Jean-Pierre Jeunet, who previously directed Tautou in two films, Amélie and A Very Long Engagement, will direct the new ad, which is set to air in early 2009.

Tautou replaces the Australian actress Nicole Kidman, who in 2004 starred in an £18 million, two-minute ad for the perfume, directed by the Moulin Rouge director, Baz Luhrmann.

The ad, which saw Kidman pursued by paparazzi and kissing a mystery man, was billed as the most expensive ad ever made. 

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).