Agencies line up to contest new creative account for Jessops

Jessops, Britain's biggest photographic retailer, is lining up agencies to pitch for its creative account as part of efforts to defend itself against high-street rivals such as Dixons and PC World.

The chain, which has 240 stores across the UK, is understood to be shortlisting up to five agencies to contest the assignment.

The move comes five months after the appointment of Symon Powell as its brand development director, with responsibility for brand strategy and marketing. He was previously the head of customer relationship marketing at Ocado, the Waitrose-backed food website.

Selection of the agency will be the precursor to a pre-Christmas TV campaign, which is expected to be backed by a £1 million budget. Media buying remains with Universal McCann.

Jessops was bought last year by the private equity group ABN Amro Holding Capital for £116 million.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).