Agencies line up for EA Sports brief

EA Sports, owner of the Fifa computer games, is reviewing its global advertising account.

Agencies line up for EA Sports brief

Agencies received RFIs from the games developer this week. 

EA Sports has worked with Wieden & Kennedy Amsterdam in the past to create ads including "Play beautiful" to promote Fifa 16 in September 2015.

The company also produces games including Madden NFL, NBA Live and PGA Tour.

It is owned by Electronic Arts, which reported net revenue of $1.2bn for the three months to 31 December 2016. 

Publicis Media handles EA Sports’ global media business, which is reportedly worth £80m. Arena Media previously worked on the account. The brand spent £1.6m on UK advertising in 2015. 

EA Sports did not respond to a request for comment.

Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Making media fun again: why we must free our industry from outdated models
Shares0
Share

1 Making media fun again: why we must free our industry from outdated models

The industry needs an audience-first media revolution that balances brand and outcomes, writes Mindshare's global chief executive.

Just published

More