Agencies line up for eBay pan-Euro DM

LONDON - EBay is reviewing the agency arrangements for its pan-European direct marketing account.

Ebay...reviewing European DM
Ebay...reviewing European DM

The auction site is holding a pitch involving its roster agencies in the main European markets, along with a selection of non-roster agencies.

The company currently works with DM agencies on a country-by-country basis, but is thought to be keen to consolidate its entire pan-European account into one shop.

Current incumbent agencies include Tullo Marshall Warren in the UK, Euro RSCG in France and Mortierbrigade in Belgium.

Last month, eBay called a pitch to consolidate its £22 million pan-European above-the-line business into one agency.

EBay is also expected to review its UK media account this year. It is currently held by PHD, although Carat was awarded a brief for the brand's pre-Christmas campaign in November last year.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Why Cosabella replaced its agency with AI and will never go back to humans

1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

Just published