Agencies line up for eBay pan-Euro DM

LONDON - EBay is reviewing the agency arrangements for its pan-European direct marketing account.

Ebay...reviewing European DM
Ebay...reviewing European DM

The auction site is holding a pitch involving its roster agencies in the main European markets, along with a selection of non-roster agencies.

The company currently works with DM agencies on a country-by-country basis, but is thought to be keen to consolidate its entire pan-European account into one shop.

Current incumbent agencies include Tullo Marshall Warren in the UK, Euro RSCG in France and Mortierbrigade in Belgium.

Last month, eBay called a pitch to consolidate its £22 million pan-European above-the-line business into one agency.

EBay is also expected to review its UK media account this year. It is currently held by PHD, although Carat was awarded a brief for the brand's pre-Christmas campaign in November last year.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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