Agencies line up for Glenlivet digital brief

The Glenlivet, the Pernod Ricard malt whisky brand, is on the hunt for an agency to handle UK digital activity.

Agencies line up for Glenlivet digital brief

Lost Boys, previously known as MRY, was named The Glenlivet’s social CRM agency of record in May 2014.

It was tasked with developing and executing a social-led digital strategy, including the relaunch of The Glenlivet’s CRM initiative, The Guardians of The Glenlivet.

The two companies have since parted ways.

Lost Boys declined to comment. Pernod Ricard did not respond to Campaign’s requests for comment.

Topics

Cannes Offer: 12 weeks' online access from just £12

Subscribe to Campaign before the end of Cannes Lions and save up to 71%

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Publicis Groupe withdraws from marketing and awards to focus on AI-powered platform Marcel

Publicis Groupe is pulling out of all marketing activity for the next 365 days - and won't be entering awards at Cannes next year - as it focuses its resources on developing Marcel, described by chief executive Arthur Sadoun as a ground breaking new platform.

Job description: Digital marketing executive
Shares0
Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

Just published

More