Lost Boys, previously known as MRY, was named The Glenlivet’s social CRM agency of record in May 2014.
It was tasked with developing and executing a social-led digital strategy, including the relaunch of The Glenlivet’s CRM initiative, The Guardians of The Glenlivet.
The two companies have since parted ways.
Lost Boys declined to comment. Pernod Ricard did not respond to Campaign’s requests for comment.