Agencies line up for govt fire-safety brief

The Department for Communities and Local Government is looking for an agency to work on its "fire kills" safety campaign.

Fire safety: George & Dragon is the incumbent
Fire safety: George & Dragon is the incumbent

The pitch is being run through the Crown Commercial Service and is open to all creative agencies on the government’s roster.

George & Dragon is the incumbent. It was appointed on a two-year contract after a competitive pitch in 2013. The agency would not comment on the review but it is eligible to repitch.

Before George & Dragon, Rainey Kelly Campbell Roalfe/Y&R held the account for four years. A 2010 spot created by RKCR/Y&R, called "clock change", won a silver Lion at Cannes.

A spokeswoman for the DCLG told Campaign: "We do not comment on government pitches."


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