Agencies line up for Grolsch digital pitch

Grolsch, the Dutch lager distributed by Molson Coors in the UK, is looking to appoint a lead agency for UK digital and social activity from 2014.

Grolsch: shifts focus to digital
Grolsch: shifts focus to digital

Pitches will take place at the end of the month. Sources said Grolsch plans to focus on digital advertising.

LBi previously handled Grolsch’s digital activity, but the relationship ended when the shop won the global Carlsberg digital brief in May.

Grolsch is not believed to have a digital agency of record in the UK.

Beattie McGuinness Bungay, which works on the UK ad account, is thought to be involved in the process.

A spokesman for Molson Coors declined to comment on the review.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).