Agencies line up for Guinness web brief

Guinness is looking for a digital agency to take on the brand's website maintenance and handle community management globally.

Agencies line up for Guinness web brief

The review does not affect community management and social content creation in Europe, which is led by Abbott Mead Vickers BBDO. 

The global website was built by AMV in 2014 through XLab, its production innovation arm, but management is currently overseen by an in-house Guinness team based in Dublin. 

AMV won Guinness’ UK account from Ogilvy & Mather in 1998. 

BBDO is lead creative agency for the global brand team as well as in Europe, Asia and Africa. 

Iris works on global trade and activation for Guinness and is also unaffected by the digital brief.

A Guinness spokesman confirmed the review and added: "AMV will also lead content publishing strategy and curation for Guinness with the global brand team."

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Is John Lewis losing its retailing crown?

Following a series of news stories highlighting issues such as job cuts and payments below the minimum wage, is the shine coming off John Lewis? Or is this simply a readjustment process that any major retailer might have to endure to emerge stronger?

Making media fun again: why we must free our industry from outdated models

1 Making media fun again: why we must free our industry from outdated models

The industry needs an audience-first media revolution that balances brand and outcomes, writes Mindshare's global chief executive.