Agencies line up for Guinness web brief

Guinness is looking for a digital agency to take on the brand's website maintenance and handle community management globally.

Agencies line up for Guinness web brief

The review does not affect community management and social content creation in Europe, which is led by Abbott Mead Vickers BBDO. 

The global website was built by AMV in 2014 through XLab, its production innovation arm, but management is currently overseen by an in-house Guinness team based in Dublin. 

AMV won Guinness’ UK account from Ogilvy & Mather in 1998. 

BBDO is lead creative agency for the global brand team as well as in Europe, Asia and Africa. 

Iris works on global trade and activation for Guinness and is also unaffected by the digital brief.

A Guinness spokesman confirmed the review and added: "AMV will also lead content publishing strategy and curation for Guinness with the global brand team."

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published