Agencies line up for H&M UK media task

H&M, the fashion retailer, is reviewing its £5m UK media business.

H&M: calls media review
H&M: calls media review

The account, currently held by Universal McCann, is under review as part of a process driven from H&M’s headquarters in Stockholm and headed by Ulrika Miller, the UK and Ireland marketing manager for H&M.

It is understood to be the starting point to a territory-by-territory review of the media across Europe, where the retailer uses agencies including MediaCom, Media­edge:cia, and ZenithOptimedia on a local basis.

UK agencies were contacted this week regarding the pitch, which follows a review late last year for H&M’s outdoor media account, which was handled by Universal McCann, but moved to WPP’s out-of-home agency Kinetic.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).