Agencies line up for Hailo taxi app task

Hailo, the taxi-booking app that has emerged as an adland favourite, is looking for a creative agency to help build its brand as it expands globally.

Hailo: app enables customers to electronically 'hail' black cabs
Hailo: app enables customers to electronically 'hail' black cabs

The app, which enables customers to electronically "hail" a black cab and pay by card, is in the early stages of a process handled by AAR.

Hailo, which was launched by a group of cab drivers and entrepreneurs in London less than a year ago, expanded to Dublin in July and launched in the US last month.

It is evaluating agencies from a variety of disciplines ahead of a pitch as it considers advertising through various channels. The brand has not previously used mainstream advertising, having relied on word of mouth and PR.

Hailo’s founders received initial seed money from the venture capital group Wellington Partners and secured a further $17 million from Accel Partners in March.

Around 15 per cent of the 23,000 cabs in London currently appear on Hailo. The app is available on Apple and Android devices.

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
BBH deputy ECD Caroline Pay exits
Share

1 BBH deputy ECD Caroline Pay exits

Bartle Bogle Hegarty has parted company with its deputy executive creative director Caroline Pay and has promoted Ian Heartfield, creative managing partner, and Anthony Austin, chief executive of Black Sheep Studios, to take over as joint deputy ECDs.

Agencies' anger at failure of Stronger In campaign
Shares0
Share

1 Agencies' anger at failure of Stronger In campaign

"We failed the country, we could and should have done better." So says one senior advertising executive involved in the Britain Stronger In Europe campaign.

Just published