Buzz, KLM's low-cost airline, has been approaching agencies and is
believed to be gearing up for a pitch for its pounds 2 million
Talks are at an early stage and a shortlist is thought to be in the
process of being drawn up. It is not known if WCRS, the incumbent, will
The review would be conducted by Adam Harris, the airline's UK head of
sales and marketing, who joined buzz in June last year from Britvic,
where he was the senior brand manager for Tango.
Harris reports to Tony Camacho, the commercial director, who helped to
launch the airline in 1999 with a pounds 3 million campaign.
WCRS was appointed to launch the airline in 1999. Its recent work
includes a campaign in October, which supported special promotions
available, such as ski lessons.
The national press, poster and radio campaign came after plans to merge
buzz with BA's low-cost airline Go fell through following BA's failed
merger with KLM.