Agencies line up for Marie Curie ad brief

Marie Curie Cancer Care is putting its creative account up for pitch as it undergoes a period of strategic change.

Marie Curie: strategic change
Marie Curie: strategic change

The charity has requested credentials and will draw up a list of agencies to meet at the chemistry stage. The process is being handled by AAR.

The winning shop will devise a creative platform for all marketing activity.

Marie Curie has worked with DLKW Lowe since 2007. The agency created the charity’s first TV and cinema campaign in 2011 for the annual Great Daffodil Appeal.

Marie Curie’s director of communications, Chris Dainty, said: "Marie Curie has a policy of reviewing major agency contracts every three or four years."

The review does not affect Marie Curie’s fundraising agency, Bluefrog, or Watson Phillips Norman, which handles DRTV.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More