Agencies line up for Penguin Books

Penguin Books has approached media agencies ahead of a review of its £2 million UK media planning and buying business.

Penguin Books…£2 million review
Penguin Books…£2 million review

The incumbent on the account is Total Media, which has held the business for more than a decade.

However, agency sources suggest that Penguin is to review its media arrangements as part of "good practice" relating to its suppliers.

It is understood that following initial conversations with media agencies, a full tender could be released to the market in the next month.

A media review would follow the pitches for Penguin's creative and digital businesses held in the past ten months.

In July, The Assembly won Penguin Books' advertising account after a competitive pitch. The publisher had previously worked with Beattie McGuinness Bungay on an ad hoc basis. In September, the publisher appointed Dare to develop content-rich iPhone and iPad applications for its books and authors.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).