Agencies line up for Penguin Books

Penguin Books has approached media agencies ahead of a review of its £2 million UK media planning and buying business.

Penguin Books…£2 million review
Penguin Books…£2 million review

The incumbent on the account is Total Media, which has held the business for more than a decade.

However, agency sources suggest that Penguin is to review its media arrangements as part of "good practice" relating to its suppliers.

It is understood that following initial conversations with media agencies, a full tender could be released to the market in the next month.

A media review would follow the pitches for Penguin's creative and digital businesses held in the past ten months.

In July, The Assembly won Penguin Books' advertising account after a competitive pitch. The publisher had previously worked with Beattie McGuinness Bungay on an ad hoc basis. In September, the publisher appointed Dare to develop content-rich iPhone and iPad applications for its books and authors.

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