Agencies line up for Peugeot DM review

Peugeot is kicking off a review of its direct marketing.

The car manufacturer uses EHS Brann but the agency's three-year contract expires in September, when Peugeot will conduct a statutory review.

Although the process is in its early stages, Peugeot is understood to have contacted rival agencies with a view to taking part in a pitch.

EHS Brann retained the account when it was asked to repitch three years ago. It has a relationship with Peugeot going back to 1994.

Matt Atkinson, the EHS Brann chief executive, said: "We always go into a renegotiation (with Peugeot) over contracts and rates. It has to do a statutory review."

Peugeot Citroen is also looking to create a digital agency roster to work across the two car marques.

Peugeot's purchasing division confirmed it would be contacting agencies.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).