The retailer has asked roster agencies to present ideas for an integrated campaign. Burkitt DDB, which works on the John Lewis stores account, has teamed up with WWAV Rapp Collins, while Miles Calcraft Briginshaw Duffy, which handles the Waitrose supermarkets business, is pitching in conjunction with its direct marketing subsidiary Elvis.
John Lewis first ventured into financial services in 2004 with the launch of its branded John Lewis Partnership credit card. However, insiders say it is now looking to extend into other areas, such as loans.
MCBD joined the John Lewis roster in November as a result of its merger with HOW, the agency in which it already held a 50 per cent stake.
Burkitt DDB handles the advertising accounts for John Lewis stores, Peter Jones and the John Lewis credit card.