Agencies line up for Qatar tourism brief

LONDON - The Qatar Tourism Authority, the organisation that promotes Qatar as a holiday destination, is on the hunt for an advertising agency.

Qatar Tourism…seeking ad agency
Qatar Tourism…seeking ad agency

The body has contacted a number of undisclosed agencies with a view to holding a pitch for the business.

It is understood that the board wants to promote Qatar to UK holidaymakers, focusing on the country's hot climate and its places of historical interest, such as the Al-Ghuwair Castle.

There is no current incumbent on the account. Instead, the authority has previously created its marketing campaigns in-house.

Last year, it was announced that the Qatar government was set to invest $17 billion in its tourism infrastructure over five years, in an effort to make the country more attractive to visitors.

A new international airport will open in the capital city of Doha in 2012, and there are also plans in place to increase the number of hotels in the country by 400 per cent by that date.

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).