Agencies line up for Radisson ad brief

Radisson Hotels is on the hunt for an agency to handle its UK advertising business.

Radisson: briefed agencies
Radisson: briefed agencies

The group has contacted shops directly and issued a two-part brief for the business, which covers its mainstream hotels and its five-star Radisson Edwardian hotels.

Radisson has worked with the travel and leisure advertising specialist Souk 360 and also handles some of its marketing in-house.

Radisson Edwardian introduced QR codes to its restaurant menus last year, linking diners to an online video of a chef preparing dishes.

The group also partnered with Facebook and Foursquare to launch a digital tool for consumers to extend their check-out time using smartphones.

Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Making media fun again: why we must free our industry from outdated models
Shares0
Share

1 Making media fun again: why we must free our industry from outdated models

The industry needs an audience-first media revolution that balances brand and outcomes, writes Mindshare's global chief executive.

Just published

More