Agencies line up for Shell pan-Euro retail and POS task

LONDON - Shell is holding a pitch for its European retail and point-of-sale account.

Shell…holding a pitch
Shell…holding a pitch

The petroleum company has contacted networks with the capacity to handle the business across its 20 European markets. It has selected a shortlist to pitch for the account that includes the incumbent, Proximity.

Pitches will take place this week and the process is expected to be concluded in the next month.

The account includes retail advertising at petrol pumps and point-of-sale and print activity at Shell's forecourts across Europe. The brief also includes the production of artwork templates for activity to be developed in Europe.

Proximity won the account in 2003 in a seven-way pitch involving Iris, Triangle, Tullo Marshall Warren, KLP Euro RSCG, Toast and JWT. Tequila, the previous incumbent, resigned the account because Shell prevented it from working with competitors even in markets where it did not hold the business.

The review does not affect the rest of Shell's roster, which includes Iris for below-the-line retail activity and JWT for advertising. MediaCom handles Shell's media planning and buying account.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).