The pitch, which is being handled by the AAR, will focus on finding an agency to work on advertising microsites as part of its upcoming through-the-line campaigns.
Sky's relationship with glue London, which has produced its online banner ads since being appointed in May 2004, is unaffected. However, the increased volume of work required by Sky is understood to have led to the need to appoint a further agency.
Sky is already one of the UK's highest-spending online advertisers, and focuses on online customer acquisition through the use of banner ads and Sky.com. In May 2005, it appointed i-level to handle its digital media account with a brief to drive sales of Sky Digital and Sky+.
BSkyB is the second broadcaster in a month to kick off a digital review. ITV is also in the middle of an online roster pitch (Campaign, 18 August).