Agencies line up for South African Tourism

South African Tourism has issued a tender for its global advertising, digital and media planning and buying activity.

Agencies line up for South African Tourism

The body said it is looking for "innovative agencies/service providers" to help it make a "quantum leap forward" through the development and execution of a fully integrated marketing effort over the next five years.

UM won the estimated £20 million global media account for South African Tourism in January 2011.

Ogilvy & Mather has worked on the organisation’s advertising in the past.

The tender is split into four parts: formulating a global marketing business strategy for 2015-2020; the buying and placement of media; execution; and providing an online solution or platform.

The execution section of the brief is divided into above-the-line advertising, below-the-line advertising, PR, digital, mobile, content and social media.

South African Tourism aborted an attempt to hire a UK digital agency in March.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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