Agencies line up for Starbucks UK CRM

Starbucks is speaking with agencies about its UK CRM account.

Starbucks: in talks with shops
Starbucks: in talks with shops

The coffee chain began contacting below-the-line shops earlier this month.

Kitcatt Nohr has held the business since 2011, when it won a competitive pitch against Havas EHS (which was called EHS 4D at the time). It was Starbucks’ first dedicated UK CRM agency and works with the company on its loyalty card and reward scheme.

BBDO has been Starbucks’ global creative agency of record since 2008, when it won a pitch and replaced Wieden & Kennedy. The Omnicom network runs the account from New York.

The My Starbucks Rewards card allows customers to collect stars each time they buy a drink and offers free coffees for every 15 stars.

Kitcatt Nohr declined to comment.

A spokeswoman at Starbucks said: "We regularly review our agencies but have no announcement to make at this time."


Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published