Agencies line up for Tate galleries creative

Tate, the group of four galleries, and its incumbent agency, Fallon, have parted company after seven years, sparking a review of its advertising account.

Tate's 'this is Britain' campaign
Tate's 'this is Britain' campaign

Marc Sands, the Tate director of audiences and media, has begun talks with agencies interested in competing for the business.  

Gail Gallie, the chief executive of Fallon, said: "We’ve enjoyed a wonderful seven years with the Tate and wish them and their future agencies the best of luck."  

Fallon was appointed to the business in November 2004 and went on to produce award-winning work such as the print executions "hungover", "gig meeting" and "split up", which won a Grand Prix in the Outdoor category at Cannes in 2006.  

The agency’s most recent work for the gallery group was "Tate Movie project", which launched this summer and invited children across the country to take part in creating the "Tate Movie", an animation film made by and for children.  

In March this year, Fallon launched an outdoor campaign for Tate Britain called "this is Britain"  to highlight the gallery's role as the home of British art from 1500 to the present day.    


Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Vodafone, Sky and HSBC join retreat from Google

Several more major brands, including Vodafone, Sky, and a trio of the UK's leading banks, have added their names to the list of those considering suspending their advertising on Google.

Why Cosabella replaced its agency with AI and will never go back to humans

1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

Just published