Agencies line up for Tate galleries creative

Be the first to comment
Tate's 'this is Britain' campaign
Tate's 'this is Britain' campaign

Tate, the group of four galleries, and its incumbent agency, Fallon, have parted company after seven years, sparking a review of its advertising account.

Marc Sands, the Tate director of audiences and media, has begun talks with agencies interested in competing for the business.  

Gail Gallie, the chief executive of Fallon, said: "We’ve enjoyed a wonderful seven years with the Tate and wish them and their future agencies the best of luck."  

Fallon was appointed to the business in November 2004 and went on to produce award-winning work such as the print executions "hungover", "gig meeting" and "split up", which won a Grand Prix in the Outdoor category at Cannes in 2006.  

The agency’s most recent work for the gallery group was "Tate Movie project", which launched this summer and invited children across the country to take part in creating the "Tate Movie", an animation film made by and for children.  

In March this year, Fallon launched an outdoor campaign for Tate Britain called "this is Britain"  to highlight the gallery's role as the home of British art from 1500 to the present day.    


Only £57 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites.


Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

Happy 12th birthday, Facebook - what's next for the world's most powerful tween?

1 Happy 12th birthday, Facebook - what's next for the world's most powerful tween?

The social network celebrates its latest birthday this week, and there is no sign that its dominance will dwindle any time soon, writes Daniel Price, head of social operations at Lost Boys.

Just published