Agencies line up for Tate Gallery app task

Tate Gallery, the owner of Tate Modern, is looking for a digital agency to develop a new app that helps visitors find their way around its galleries.

Agencies line up for Tate Gallery app task

The group wants to introduce the "digital wayfinding" experience next summer across London, St Ives and Liverpool.

In an e-tendering document, Tate Gallery wrote: "The ambition of this project is to give each visitor the ability to curate their own journey through Tate’s collection, exhibition and performance programme in the physical gallery space – offering a bespoke, personalised ex­perience where the visitor can encounter art on their own terms."

In June, Grey London won the retained creative account across Tate’s UK galleries: Britain, Modern, Liverpool and St Ives.

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