Agencies line up for Tommee Tippee integrated ad account

Tommee Tippee, the baby-products brand, is looking for an agency to create global integrated ad campaigns.

Tommee Tippee: global brief includes large digital component
Tommee Tippee: global brief includes large digital component

Oystercatchers is running the process and has compiled a longlist of agencies. Pitches will take place over the coming weeks.

The integrated brief is understood to have a large digital component. The brand’s major markets are the UK and North America.

In 2004, Tommee Tippee appointed Different, the Newcastle-based creative agency, to its advertising account, which was then worth £1 million. The agency worked with Tommee Tippee on projects including website design but the relationship ended in 2012.

Full Contact is Tommee Tippee’s North American creative agency of record. Full Contact’s most recent work for the brand was a digital campaign called "naturally soothing", which showed babies in comically relaxed poses and promoted the benefits of Tommee Tippee dummies.

Tommee Tippee is owned by Mayborn Group, part of the private-equity company 3i. The brand’s products include bottles, dummies, breast pumps and baby monitors.

Mayborn Group and Oystercatchers were unavailable for comment.