Agencies line up for TSB innovation brief

TSB, which separated from Lloyds Banking Group in a flotation last week, is seeking a creative agency to handle an innovation brief.

TSB: seeking creative agency
TSB: seeking creative agency

The bank has approached Oystercatchers to oversee a competitive pitch and began meeting agencies this week. It had yet to compile a shortlist as Campaign went to press.

TSB is looking for an agency that specialises in user experience and app design.

Under its chief marketing and communications officer, Nigel Gilbert, who joined from Virgin Media in December 2013, TSB is attempting to position itself as a chal­lenger brand and a bank untainted by the financial crisis.

TSB floated on the London Stock Exchange last week in an IPO that valued the bank at £1.3 billion. Lloyds Banking Group was forced to sell TSB following the Government’s bailout in 2008.

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More