Agencies line up as Virgin consolidates online creative task

Virgin Group has shortlisted four of its roster agencies to pitch

for its Virgin.com creative account.



The move is set to provoke controversy within Virgin as the online

activity for brands such as Virgin Trains, Virgin Atlantic and Virgin

Megastore seems likely to be subsumed into the new account.



Virgin has shortlisted Rainey Kelly Campbell Roalfe/Y&R, which holds

Virgin Atlantic and Virgin Trains, to pitch against TBWA/London, which

handles Virgin Megastore.



Circus, which has handled cross-brand projects for the group, and

Clemmow Hornby Inge, which was last week appointed to the Virgin Wines

account, will also pitch.



The review follows the overhaul of the Virgin.com portal in May this

year. Virgin pumped £500,000 into a redesign of the site.



The separate Virgin brands operate independent sites. However, it is

believed that these will be folded into the main Virgin.com site.



Virgin Group was unavailable for comment as Campaign went to press.