Virgin Group has shortlisted four of its roster agencies to pitch
for its Virgin.com creative account.
The move is set to provoke controversy within Virgin as the online
activity for brands such as Virgin Trains, Virgin Atlantic and Virgin
Megastore seems likely to be subsumed into the new account.
Virgin has shortlisted Rainey Kelly Campbell Roalfe/Y&R, which holds
Virgin Atlantic and Virgin Trains, to pitch against TBWA/London, which
handles Virgin Megastore.
Circus, which has handled cross-brand projects for the group, and
Clemmow Hornby Inge, which was last week appointed to the Virgin Wines
account, will also pitch.
The review follows the overhaul of the Virgin.com portal in May this
year. Virgin pumped £500,000 into a redesign of the site.
The separate Virgin brands operate independent sites. However, it is
believed that these will be folded into the main Virgin.com site.
Virgin Group was unavailable for comment as Campaign went to press.