Agencies unhappy over service from online media owners

Ad agencies are increasingly unhappy over the performance of online media owners, according to a survey released today.

IPA...New survey highlights disquiet
IPA...New survey highlights disquiet
The IPA has published the results of its bi-annual survey of the sector.

It reveals that overall levels of satisfaction have declined for a majority of online media owners compared to the last survey in autumn 2007.

Nigel Gwilliam, head of digital at the IPA said: "The online ad market has grown nearly 40 per cent year-on-year.

"Let's hope the bullishness in the market is not leading some media owners to be complacent about service."

MSN.co.uk dominates the survey rankings for display, leading in nine out of 14 categories.

DrivePM, Facebook, MySpace, Unanimis, Times Online and MSN.co.uk all saw their satisfaction score increase by more than five per cent since the last survey.

Yahoo.com, E-type, Adlink Internet Media, and AOL(UK) all saw drops of six per cent or more.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).