Agencies vie for Metro digital task

Metro, the free newspaper, is looking for an ad agency to act as a strategic partner to help grow the brand over the next five years.

Metro: Adidas coverwrap
Metro: Adidas coverwrap

The publication is currently holding chemistry meetings with agencies in a process that is overseen by its marketing communications director, Bryan Scott.

Metro is looking to work with an agency to help the brand evolve in the digital sphere and assist with product development. It has previously worked with agencies on an ad hoc basis.

The national freesheet launched its iPad app in October last year and an iPhone app in July.

The title attracted around £12 million in Olympic advertising. During the Games, it was published at weekends for the first time and benefited from a £2 million coverwrap deal with Adidas.

Topics

Cannes Offer: 12 weeks' online access from just £12

Subscribe to Campaign before the end of Cannes Lions and save up to 71%

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Job description: Digital marketing executive
Shares0
Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

Just published

More