Agencies to vie for SABMiller account

SABMiller has kicked off a search for an integrated network to handle the international roll-out of a new campaign for its Miller Genuine Draft brand.

The company plans to shortlist five agencies for the business. The winner will partner with Mother, Miller Genuine Draft's global incumbent for the past three years. Mother will handle creative development on the campaign, which will break early next year.

Mother picked up the global advertising account for the brand in October 2004, following a pitch against the Toronto-based incumbent The Hive, and VCCP. The brand had previously used Rainey Kelly Campbell Roalfe/Y&R to produce UK advertising.

Last month, the Advertising Standards Authority banned a Mother-created ad for the beer after judging it had a strong appeal to under-18s.

The ad, which featured a man performing tricks on rollerskates, drew a single complaint from a viewer, who said it suggested alcohol could increase a drinker's popularity and confidence.

This week, SABMiller and Molson Coors unveiled a £10 billion merger of US operations. This will not affect either company's UK operations.

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).