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Alex Altman, chief executive of Initiative, gives Media Week a sneak peak of the agency's Clerkenwell headquarters and an introduction to its family atmosphere.
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McDonald's has issued an apology for any "upset" caused by a recent TV ad that has been accused of exploiting childhood bereavement.
"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.