Video produced by Georgina Brazier and Ben HallFollow @brproducers
Alex Altman, chief executive of Initiative, gives Media Week a sneak peak of the agency's Clerkenwell headquarters and an introduction to its family atmosphere.
A new Campaign for a new breed
New ideas, new perspectives, new focus
Register for tailored email bulletins today and let us deliver the insight that you needRegister Now
Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign eventsBecome a member