Agency Assessments and Billetts form ad alliance

LONDON - Agency Assessments International and Billetts have formed a strategic alliance in a bid to offer clients end-to-end evaluation and optimisation over all their marketing communications.

Traditionally, Billetts focuses on analysing and optimising media spend and helping advertisers maximise their performance, while the AAI advises on client and agency relationships and how effectiveness can be improved.

However, the alliance between the two companies is an attempt to break down the barriers between the two disciplines and increase the range of services to clients.

David Wethey, the AAI chairman, said: "John Billett and I are convinced that by working together we can offer clients a true end-to-end service. Part of the task is relationship and performance management across the complete marketing communications spectrum. But it is also vital to be able to help our clients identify new agency resources when they need them."

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.


Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).