Agency Inc wins integrated Bennetts insurance account

LONDON - Motorbike insurance provider Bennetts has appointed Agency Inc to handle its integrated advertising after a pitch.

Bennetts: has hired Agency Inc
Bennetts: has hired Agency Inc

The task is to convey Bennetts' true understanding of bikers and the spirit of biking, in order to build on its market-leading position.

The campaign will employ print and digital channels and the first new creative will appear this month.

Hannah Squirrell, associate director at Bennetts, said: "Agency Inc demonstrated a great understanding of the Bennetts target audiences, and how to connect with them through strong, challenging, creative work."

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).