Agency Republic scoops Nivea task

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Nivea: hired Agency Republic
Nivea: hired Agency Republic

Nivea, the Beiersdorf-owned healthcare brand, has handed the UK digital account for its women's brands to Agency Republic. The agency won the brief after a competitive pitch in a review that launched last August.

The agency will handle a range of digital activity, including creative and strategic work, as well as developing Nivea's UK website.

Until now, Nivea has not had a retained digital agency and has instead worked with shops on a project basis or used its advertising roster.

Agency Republic will work alongside DraftFCB, which became the lead global agency on the brand's $700 million global advertising account in November. The appointment ended TBWA's 25-year status as Beiersdorf's lead agency on Nivea.

Nivea's UK marketing activity includes a deal to sponsor This Morning, the ITV1 daytime programme. TBWA\London created idents for the sponsorship, which was announced last September.

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