Agency Republic wins Green & Black's digital strategy

LONDON - Agency Republic has won a brief from the Cadbury-owned organic confectionary brand Green & Black's to draw up its digital strategy for 2009.

Green & Blacks...Agency Republic wins brief
Green & Blacks...Agency Republic wins brief

The agency pitched against undisclosed agencies and has now been added to the Cadbury roster to create the first-ever digital campaign for Green & Black's. 

The Cadbury-owned brand uses the marketing communications agency Brave to handle its offline UK advertising.

Most recently, Brave completed an experiential campaign for the confectionary brand that saw a chocolate-tasting session held at the Royal Opera House.

Before that, the agency created a £2 million "choose any colour" print campaign in Autumn 2007, which emphasised the brand's organic credentials and illustrated the new Green & Black's packaging.

The agency also launched an online debate about the British public's love of chocolate.

The appointment of Agency Republic comes soon after Green & Black's announced that Starcom would retain its media planning and buying account, after Cadbury moved the rest of its media account into PHD in July.

At the end of 2007, Green & Black's scrapped the position of UK marketing director.

It then appointed Kellie Fernandes to its head of global marketing in July, replacing Mark Palmer, who remains there in a non-executive capacity.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).