Agency.com brand disappears in US

SAN FRANCISCO - Omnicom has relaunched the San Francisco office of Agency.com as Signal to Noise, fading out the agency brand in the US.

Signal to Noise: Omnicom agency gets new identity in the US
Signal to Noise: Omnicom agency gets new identity in the US
Agency.com's New York office is now embedded in TBWA New York and its Chicago office is becoming part of TBWA's E-Graphics Worldwide.

A TBWA Group UK spokeswoman declined to comment on whether there were any plans for a future rebrand of Agency.com in the UK.

Last year, TBWA briefly embarked on a UK group rebranding that was set to drop individual group agency names in favour of the umbrella brand TBWA\Media Arts. However, this was reversed after the departure of UK president Tim Lindsay.

Agency.com is led in the UK by acting chief executive Tim Bonnet, who is also chief executive of direct marketing agency Tequila\London.

According to Signal to Noise, the new name is intended to refer to the agency's analytic strengths in deriving actionable insights from the staggering amount of data delivered through digital channels.

The agency is led by Jordan Warren as president and chief executive.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).