Agency.com has launched a specialist wireless and mobile strategic consulting unit, the Mobile Business and Consulting Global Practice Area, which will advise companies on the use of mobile technologies such as WAP.
Agency.com 's mobile practice area will be made up of 40 dedicated wireless professionals from its offices in London, Singapore, Amsterdam, New York, and San Francisco teams.
David Eastman, director of Agency.com 's Mobile Business and Consulting Global Practice Area, will oversee the worldwide group.
Chan Suh, chairman and chief executive officer of Agency.com, said: "This is another great example of developing a core competency in the European and Asian markets and rolling out a formal practice across the Agency.com network of 13 offices worldwide. The formal launch reflects unprecedented client demand for our services in the wireless arena and our judgement that we have the experience base to take a lead in this market."