Agency.com in new merger with fellow Omnicom agency

- US New media agencies Agency.com and Interactive Solutions, both of which Omnicom has a minority shareholding in, have announced they are to merge.

- US New media agencies Agency.com and Interactive Solutions, both of which Omnicom has a minority shareholding in, have announced they are to merge.

The new company will have projected 1998 revenues of £37 million and more than 375 staff with offices in London, New York, Boston, San Francisco and Dallas. It will retain the Agency.com name and will be 40 per cent owned by Omnicom.

The Agency.com merger is the latest in a series of industry deals. Last week saw True North owned interactive subsidiary Poppe Tyson, merge with Modem Media to create Modem Media.Poppe Tyson.

Prior to that UK new media agency, CHBi was 100 per cent acquired by Razorfish, a US digital communications company which is also part-owned by Omnicom.

The Agency.com and Interactive Solutions merger follows closely on the heels of Agency.com taking 100 per cent ownership and merging operations with London based Online Magic.

The new company can boast American Express, British Airways, and Lucent Technologies among its key blue chip client list.







Topics

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).