Promoted
C2 Montréal

Agility and friendship: The pillars of success

Here's why creativity thrives through friendship, collaboration... and a leap of optimism

Tim Brown, CEO at IDEO, revealed his company's unconventional way of life
Tim Brown, CEO at IDEO, revealed his company's unconventional way of life

MONTREAL — Collaboration and friendship in business are key to a successful and creative working environment — according to IDEO’s chief executive.

Speaking at C2 Montréal, Tim Brown shared insight into the design and innovation company’s way of life. Adopting an agile and different way of working, your colleagues are friends and the world is your oyster.

Sharing the stage with IDEO’s chief creative officer, Paul Bennett, the pair dived into both personal anecdotes and tales of the trade. Bennett was spontaneously hired after one very informal meeting with Tim – described as a "leap of optimism" by the CEO. Employees usually go through a ruthless "18 stage interview process" but Paul joked that sometimes in business you have to be optimistic. This was one of the pair's key insights.

Paul Bennett, cco at IDEO
Paul Bennett, chief creative officer at IDEO, explained on stage that at first, he felt very uncomfortable with the relaxed nature of the IDEO working style.

Collaboration is one of the key themes at this year’s C2. It's a word that embodies the IDEO workforce. Not only are colleagues your friends, but so is everyone you work or interact with outside the business. "We look for friends who we can work with because when we find them, we find the best outcomes," said Tim.

Tim said that one of the most important precepts at the company is to make other people successful, which feeds back into this notion of friendship and collaboration working hand-in-hand.

"This idea of everybody making everybody else successful, I couldn’t believe that was real. And I think I had this adolescent moment, I really rejected the idea," said Paul.

Tim also explained the importance of failure: "You must learn from failure because failure is only valuable if you’re learning," said Tim.

They also discussed February’s announcement that IDEO has joined kyu, a collective of creative companies. Tim said the move is a positive one: "A lot of these moves that people think are because their business isn’t going well, are actually the opposite."

C2 Montréal is off to a flying start. And there’s plenty more still in store — watch this space.

 

Topics

More from C2 Montreal

Six things that all conferences should do

Six things that all conferences should do

Who gave the best talk at C2?

Who gave the best talk at C2?

"We're in the rejection industry": Will Travis, CEO of Sid Lee USA

"We're in the rejection industry": Will Travis, CEO of Sid Lee USA

Really serious questions in very quirky places

Really serious questions in very quirky places

Reaching younger audiences: 'It's not about being on brand anymore'

Reaching younger audiences: 'It's not about being on brand anymore'

How not to engage audiences

How not to engage audiences

Anyone can be an entrepreneur, even a 13-year-old wannabe DJ

Anyone can be an entrepreneur, even a 13-year-old wannabe DJ

Brain dating in under 60 seconds

Brain dating in under 60 seconds

'Collaboration should be like an earthquake': Michel Laprise

'Collaboration should be like an earthquake': Michel Laprise

9 written notes from strangers that will make you stop and think

9 written notes from strangers that will make you stop and think

Imagine something that doesn't exist ... but should

Imagine something that doesn't exist ... but should

'Dull, drab and uninspiring' (said no one at C2 Montréal)

'Dull, drab and uninspiring' (said no one at C2 Montréal)

Five ways to bring your brand to life

Five ways to bring your brand to life

Surviving the cyber attack of tomorrow

Surviving the cyber attack of tomorrow

Why marketing is indefinable

Why marketing is indefinable

'Brand management: We don't know what that means anymore'

'Brand management: We don't know what that means anymore'

The death of the audience: Google's Mike Yapp

The death of the audience: Google's Mike Yapp

"Having no friends made me more creative"

"Having no friends made me more creative"

'Be scrappy,' says Grindr founder

'Be scrappy,' says Grindr founder

Forget storytelling. 'Hypertelling' is the future, says Google Zoo founder

Forget storytelling. 'Hypertelling' is the future, says Google Zoo founder

Agility and friendship: The pillars of success

Agility and friendship: The pillars of success

'Creativity is the willingness to look like an idiot': Lakshmi Pratury

'Creativity is the willingness to look like an idiot': Lakshmi Pratury

Are you at your creative best under an umbrella?

Are you at your creative best under an umbrella?

Gaming, sport, entertainment ... Is this Cannes Lions' future?

Gaming, sport, entertainment ... Is this Cannes Lions' future?

'Getting social right is easy ...' Entrepreneur Mark Brand reveals his secret

'Getting social right is easy ...' Entrepreneur Mark Brand reveals his secret

Five things to get excited about at C2 Montréal

Five things to get excited about at C2 Montréal

Brain dating and the modern conference-goer

Brain dating and the modern conference-goer

What's so unique about C2?

What's so unique about C2?

The quirky, wonderful and eye-widening world of C2

The quirky, wonderful and eye-widening world of C2

MailChimp plays the name game in gorgeously absurdist Droga5 films

MailChimp plays the name game in gorgeously absurdist Droga5 films

Kia teases a screaming Melissa McCarthy in new Super Bowl film

Kia teases a screaming Melissa McCarthy in new Super Bowl film

Kingfisher consolidates bulk of European media into MEC

Kingfisher consolidates bulk of European media into MEC

Trump billboard urges businesses to invest in outdoor advertising

Trump billboard urges businesses to invest in outdoor advertising

Danone appoints Droga5 London for global yoghurts account

Danone appoints Droga5 London for global yoghurts account

Industry welcomes govt support for creative industries

Industry welcomes govt support for creative industries

This Toyota sports car probably isn't for you

This Toyota sports car probably isn't for you

Co-op "The Co-op way" by Leo Burnett

Co-op "The Co-op way" by Leo Burnett

National Citizen Service "Change your summer" by Ogilvy & Mather London

National Citizen Service "Change your summer" by Ogilvy & Mather London

Digital skills drove 2016 media M&A activity

Digital skills drove 2016 media M&A activity

Trump inauguration: the behavioural signals

Trump inauguration: the behavioural signals

insert your text here

insert your text here