TV and outdoor sales house AH Media is extending its operation to
include online advertising and marketing, according to a report in this
week’s Campaign. The company is also considering a move into radio
Ex Granada Mediasales director Andy Hawkins, who founded AH Media last
autumn, is creating a division to deal with web services and is seeking
three sales staff to sell space on Storm Radio, the company’s first net
Hawkins is looking to hire seven more sales people to work across
existing accounts, as well as a potential radio sales account.
Storm Radio, which will be aimed at 16- to 34-year-olds, will have
celebrity DJs such as glamour model Jo Guest. The station, which claims
to be the first dedicated net radio station, will be linked to a major
internet service provider.
Hawkins said the new unit, prospectively called Beyond the Banner, would
act as a commercial arm for internet companies, with a focus on
marketing and on- and off-air promotions. He said Storm Radio had the
potential to accrue three million listeners by the end of the year.