AH Media to handle sales for Scottish Channel 6

AH Media, the fledgling sales house, has secured the national sales contract for a new Scottish television channel to be broadcast on analogue terrestrial TV.

AH Media, the fledgling sales house, has secured the national sales

contract for a new Scottish television channel to be broadcast on

analogue terrestrial TV.



Channel 6, the brainchild of chairman David Rushton, will roll out its

test service on 18 January and is expected to launch in February under

the Restrictive Service Licence.



The channel will only be available to an Edinburgh audience of 240,000.

However, Rushton claims that once other RSL channels are up and running

across Scotland, Channel 6 will have a potential audience reach of one

million.



The Scottish Independent Television Commission confirmed that Rushton

has already acquired five RSLs and intends to launch other channels

under a conglomerate of Channel 6 across the region. Dundee and Stirling

are next in line.



Initially, the channel will carry 18 hours of local radio - music will

run alongside an 800-page teletext service, designed to meet the needs

of the local community.



There will also be six hours of programming each day, offering standard

ad breaks to potential advertisers. The programming blocks will range

from arts and cinema to local politics.



Rushton said: ’The channel offers real potential for advertising because

the local car dealer or supermarket will be able to advertise on three

platforms - teletext, radio and television.’



Larnarkshire TV - the sole competitor to Channel 6 - said it welcomed

the new channel and hoped that the two would be able to work together to

build a local television network.



Steve Roose, national sales director at AH Media, said: ’Local stations

are not just about spot ads but syndicating across a broad range of

broadcasting, including programme sponsorship.’



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