AH Media, the fledgling sales house, has secured the national sales
contract for a new Scottish television channel to be broadcast on
analogue terrestrial TV.
Channel 6, the brainchild of chairman David Rushton, will roll out its
test service on 18 January and is expected to launch in February under
the Restrictive Service Licence.
The channel will only be available to an Edinburgh audience of 240,000.
However, Rushton claims that once other RSL channels are up and running
across Scotland, Channel 6 will have a potential audience reach of one
The Scottish Independent Television Commission confirmed that Rushton
has already acquired five RSLs and intends to launch other channels
under a conglomerate of Channel 6 across the region. Dundee and Stirling
are next in line.
Initially, the channel will carry 18 hours of local radio - music will
run alongside an 800-page teletext service, designed to meet the needs
of the local community.
There will also be six hours of programming each day, offering standard
ad breaks to potential advertisers. The programming blocks will range
from arts and cinema to local politics.
Rushton said: ’The channel offers real potential for advertising because
the local car dealer or supermarket will be able to advertise on three
platforms - teletext, radio and television.’
Larnarkshire TV - the sole competitor to Channel 6 - said it welcomed
the new channel and hoped that the two would be able to work together to
build a local television network.
Steve Roose, national sales director at AH Media, said: ’Local stations
are not just about spot ads but syndicating across a broad range of
broadcasting, including programme sponsorship.’