AH Media moves into outdoor

AH Media, the national sales house for the local television industry, is broadening its business base to encompass outdoor advertising sales.

AH Media, the national sales house for the local television

industry, is broadening its business base to encompass outdoor

advertising sales.



As part of its expansion, the company recently hired a sales manager,

Adam Verby, and two sales executives, Jim Brinton and Sonya Yardin. It

will recruit six more sales people over the next three months, possibly

with more to follow.



AH Media’s first initiative in the outdoor sector is a deal with Car

Parking Logos to sell ambient advertising slots in and around NCP car

parks. The initiative is set to roll out across London at the end of

April, followed by the launch of a national package to include 500 NCP

sites across the UK.



The slots take the form of logos melted into the tarmac on ramps and

around lift areas. They are fitted with reflective material to make them

visible all day. The maximum size for a logo is ten square metres. AH

Media is offering weekly and monthly advertising packages.



The sales house hopes advertisers will include radio and TV stations as

well as newspapers. Steve Roose, national sales director at AH Media,

said the company was already in talks with car manufacturers and

cross-channel ferry companies.



The logos can also be used on a short-term basis to lure visitors to pop

concerts, football matches and other local events.



Roose said: ’The logo option offers a cost-effective form of

advertising. The launch rate offers advertisers a logo slot at a cost of

38p per thousand for an initial three-month period.’



Andy Hawkins, AH Media’s chief executive, added: ’It’s a brilliant

branding opportunity for advertisers. We have already presented the idea

to the big media owners and agencies in London and the feedback is

positive.’



The company confirmed that it would roll out a raft of outdoor

advertising opportunities in the coming months, but declined to give

further details.



It is also exploring other avenues, such as radio sales and the

internet.



AH Media sells across a portfolio of 11 local television stations,

including Midland Asian TV - which is broadcast in Leicester -

Liverpool’s Asian Channel and Scotland’s Channel 6.



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