AH Media to strengthen local TV sales force

Embryonic television sales house AH Media is looking to recruit a number of sales people to sell across local television.

Embryonic television sales house AH Media is looking to recruit a

number of sales people to sell across local television.



Founder and chief executive, Andy Hawkins, a former executive sales

director at Granada Media Sales, has so far recruited only one

salesperson, Steve Roose, who arrives from in-store radio house WBS.



Roose, who becomes national sales director, said: ’We are looking for

pure sales people with a varied background. As we are reversing the

national sales house trend and taking television back to a local level,

we need people with experience across the media. Ideally, candidates

will have a good knowledge of local press and radio. We don’t want any

ITV sales negotiators here.’



AH Media has already secured 11 local stations including, Midland Asian

TV - which is broadcast in Leicester - and Liverpool’s Asian Channel,

both cable operators. The others local stations will go countrywide from

Cambridge and Sheffield to Cardiff. Hawkins plans to move into Scotland

when the sales house is in full swing next year.



The company aims to build the profile of local television by providing a

less traditional form of advertising for local clients. ’Eventually we

want to put ourselves against the likes of TSMS, but right now our

natural competitors are the local press, local radio, Channel 5 and

Channel 4. We are pitching for a percentage of their budget and plan to

represent over 70 stations by the end of next year,’ said Roose.



The local stations will operate under the restrictive service licence

announced two weeks ago where licences have changed from two to four

years.



As part of the RSL, the standard cable and satellite restrictions apply

to advertising, where stations can operate up to 12 minutes per hour of

airtime. Although local advertising is cost-effective, Roose claims that

the channels reach a wide audience via densley populated local towns and

cities.



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