HOW TO GET AHEAD: CAREER STEPS

CHRISTINE WALKER.

CHRISTINE WALKER.



1976: Benton & Bowles, media buyer



1985: Ray Morgan & Partners, partner



1988: Zenith Media, broadcast buying director



1990: Zenith Media, managing director



1991: Zenith Media, chief executive



1997: Walker Media, chief executive



MANDY POOLER.



1980: Thomson Magazines, marketing executive



1982: Ogilvy & Mather, media planner, rising to board director



1992: Ogilvy & Mather, media director



1994: Ogilvy & Mather Media, managing director



1996: The Network, managing director



1998: MindShare, chief executive



TRISTA GRANT.



1989: McCann-Erickson, planner/buyer, rising to group head



1993: HK McCann, media director



1994: McCann-Erickson, media director



1995: Universal McCann, managing director



1997: McCann-Erickson Sydney, media director



1999: BBJ, managing director.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).