HOW TO GET AHEAD: MY GURU - Jo Bishop, head of sales UK, Capital Advertising, nominates her former boss Martina King, now managing director of Yahoo!

’Martina has been my mentor and one of my best friends since she employed me six-and-a-half years ago. She is one of those women who wins hearts and minds. She’s as nice to the cleaner as she is to her immediate boss.

’Martina has been my mentor and one of my best friends since she

employed me six-and-a-half years ago. She is one of those women who wins

hearts and minds. She’s as nice to the cleaner as she is to her

immediate boss.



She believed and trusted in me and gave me my head for business. I

remember the first time I met her, at a job interview, I was told I had

to sell myself in 20 minutes. When my time was up, I said, ’I look

forward to seeing you in my second interview.’



’Martina was the innovator of Party in the Park and was really respected

by everyone who worked closely with her, but that didn’t ever stop her

from being a human being.’



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).