HOW TO GET AHEAD: My Guru - John Armah, head of sponsorship at FT.com North America, nominates Linda Smith, commercial director at MediaVest

’I met Linda when she was my boss at Media Sales and Marketing, Capital Radio’s old sales house. I was always impressed by the way she dealt with people in a warm and very human manner. She taught me that, at the end of the day, this industry is about relationships, and that you don’t need to be an utter bastard to get on in media. At least, it’s not a prerequisite.

’I met Linda when she was my boss at Media Sales and Marketing,

Capital Radio’s old sales house. I was always impressed by the way she

dealt with people in a warm and very human manner. She taught me that,

at the end of the day, this industry is about relationships, and that

you don’t need to be an utter bastard to get on in media. At least, it’s

not a prerequisite.



I think a lot of newcomers to the industry don’t realise that. Linda was

always aware that what goes around comes around.



’She also taught me to remember that people are fallible and usually

quite approachable on some level. If you can operate on that basis, it

saves a lot of stress.’



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