HOW TO GET AHEAD: My guru - Lycos key account manager Fiona Knapp nominates Rupert Murdoch

New Zealander Fiona Knapp spent three years working in Sydney before heading for the UK, so she learned to admire the ultimate media mogul.

New Zealander Fiona Knapp spent three years working in Sydney

before heading for the UK, so she learned to admire the ultimate media

mogul.



But it’s not Murdoch’s charisma, business sense or media-savvy that

rings Fiona’s bell. ’It’s the fact he’s so powerful and wealthy,’ she

says.



’If you work in media, it gives you something to aspire to.’



Knapp reckons she stands a reasonable chance of following in Murdoch’s

footsteps, although his family obviously stands in her way. ’I’m not

sure whether Lachlan will inherit the News Corp throne. James seems more

switched on. But it’s all nepotism, isn’t it? Still, Lycos-Bertelsmann

is a pretty big media empire in its own right, so maybe I’ll stick with

that.’



Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).