’I have been dealing with Tim for years. He’s a hardcore negotiator
and we have had some pretty good battles - which is the most fun part of
the job for me.
’Tim understands that the real art of negotiating is in analysing what
you are being presented with and then making the most of it. On the
agency side, that means getting the deal that represents the best value
to your client.
’For this skill - and for others - Tim is very highly respected.
He has been a mentor to a good many people in the agency field - even
though others may be bigger ’names’ than him in terms of their profile.’