HOW TO GET AHEAD: MY GURU - Richard Holliday, co-founder of new outdoor outfit First Light, nominates Ron Miller, former sales director of London Weekend Television

’I think most people would describe Ron as one of the most professional media salesmen the business has seen.

’I think most people would describe Ron as one of the most

professional media salesmen the business has seen.



’At LWT he built a team that was recognised as the best television sales

outfit ever.



Two of Ron’s greatest strengths were his inspirational leadership and

his amazing ability to hire exceptional sales people.



’In the 70s and 80s, selling television was not just about numbers, it

also required an element of showbusiness. That was something else Ron

had mastered. At that time he was a link between the media sell and the

media product.’



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